Arcade Fire keeps further convincing me of their innovative awesomness… today with the most unique spin on a music video I’ve seen.

If you haven’t already, go download Google Chrome, then visit The Wilderness Downtown. It’s an interactive short film set to “We Used to Wait” (one of the best songs on their new record, IMO) and it’s pretty amazing. You enter the address of your childhood home, and… well, I won’t spoil it. If it seems glitchy, then wait (ha) and refresh it. It’s worth it.

I will say I just spent a good hour playing around on the website… feeling rather nostalgic and bittersweet now.

Screencap unashamedly stolen from Pop Candy

Advertisements